Community Organizing 102: Building Powerful Campaigns
April 28, 2021 09:00 AM - 11:30 AM

ONLINE via Zoom


“Building Powerful Campaigns” is a hands-on workshop on creating campaigns that both achieve wins and build the abilities of grassroots leaders. The training will delve into the many stages of campaigns, including research, education and mobilization, negotiation, protest/struggle, achieving win-wins, and celebration/follow up. Using interactive exercises and case studies, this workshop will offer concrete approaches and tools for power analysis, strategy design, managing coalitions, and messaging. Threaded throughout, we will emphasize the role of the organizer as coach, who supports community leaders to be the true drivers of campaigns. This training is intended for staff members and community leaders who have some experience in community engagement and organizing.

Photography & Video Release
The Massachusetts Association of Community Development Corporations (MACDC) and The Mel King Institute (MKI) reserve the right to use any photograph/video taken at any event sponsored by MACDC without the expressed written permission of those included within the photograph/video. MKI/MACDC may use the photograph/video in publications or other media material produced, used, or contracted by MKI/MACDC. All recorded lectures will not be made public and will instead be “Unlisted” on the MKI Youtube channel for participant use.

To ensure the privacy of individuals and children, images will not be identified using full names or personal identifying information without written approval from the photographed/videotaped subject, parent, or legal guardian. A person attending an MKI/MACDC event who does not wish to have their image recorded for distribution should make their wishes known to the photographer/videographer, and/or the event organizers, and/or contact MKI/MACDC directly.

If you have any questions about the event or this form, please contact Lia Downing at (617) 379-5933 or


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